Integrated Campaign - Live Action - Social & Digital

An integrated, multi-market campaign for the launch of Audible's 1984, bringing together live-action production, influencer content and motion design to deliver a coordinated audiobook launch across four European markets.

MY ROLE - Senior Producer

• Independently planned and coordinated four premium UGC style shoots across Paris, Madrid, Milan and Berlin, overseeing logistics and production requirements.

• Managed budgets and developed an integrated production schedule, aligning multiple deliverables and influencer content with the main campaign launches.

• Resourced and managed design and motion teams throughout production, coordinating workflows and creative deliverables.

• Led weekly client calls, managing stakeholder feedback, reviews and approvals to keep production on track.

• Oversaw offline and online edits, footage keying & tracking across original shoots and influencer content, localisation and transcription for each market, colour grading, sound design and final delivery of multiple campaign assets.