3D Animation - CGI - Product Launch

A cinematic 3D animated film created in collaboration with Imagination to launch the new Land Rover Defender OCTA. Combining photorealistic environments, intricate vehicle animation and dynamic sound-reactive landscapes, the film brings the Defender's rugged performance and technical capabilities to life through powerful visual storytelling.

MY ROLE - Senior Producer

  • Managed the production budget, scope of work and deliverables, ensuring the ambitious creative vision was achieved within agreed resources and timelines.

  • Developed and managed production schedules, resourcing specialist 3D artists and coordinating workflows across the different stages of production.

  • Sourced and booked specialist artists with expertise in Houdini, vehicle modelling and rigging, coordinating the technical requirements needed to bring the photorealistic environments and vehicle animation to life.

  • Collaborated with Father on the development of a bespoke soundtrack and sound design, coordinating audio production alongside the animation to ensure the visuals and music worked seamlessly together.

  • Led client calls, managing creative reviews, feedback and approvals across stakeholders to maintain alignment throughout production.

  • Oversaw the coordination of creative and technical teams throughout the production process, managing milestones and deliverables for the vehicle's launch. Qc’d and delivered the final output.

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