Live Action - VFX - Social Content

A bold and energetic ad campaign for plant-based supplement brand Vivo Life, created in collaboration with Media Bounty. Featuring fitness influencer Paul Olima, the 30-second commercial brings the brand's products to life through playful visual effects, transforming his body with bursts of energy and movement.

MY ROLE - Senior Producer

• Produced the campaign alongside a Junior Producer, coordinating pre-production, shoot logistics, schedules and production requirements.

• Managed the green screen shoot, incorporating live-action performance and dedicated product shots, with filming planned to accommodate multiple social formats and deliverables.

• Coordinated wardrobe sourcing and preparation, including personally making bespoke adjustments to allow clothing to rip on camera as part of the creative concept.

• Liaised with the client and their existing talent contacts to coordinate shoot requirements, schedules and production logistics.

• Planned filming requirements around hero 16:9 and additional social outputs, ensuring the necessary footage and framing were captured for each format.