TVC - Live Action - VFX - International Broadcast
A visually ambitious TV campaign for City Index, bringing its 'Master the Market Forces' concept to life through cinematic live action, practical effects and VFX. Filmed in Cape Town, South Africa, the commercial follows a trader navigating an ever-shifting world, with the campaign adapted for broadcast across the UK, Australia and Singapore.
MY ROLE - Account Management & Post Producer
Acted as a key point of contact for the client, coordinating communications, feedback and approvals throughout production and delivery.
Worked alongside the production team and external production partners, supporting client communications and coordinating requirements for the international campaign.
Managed the international versioning and delivery of regional TVC versions for the UK, Australia and Singapore, coordinating broadcast clearances and ensuring assets met each market's requirements.
Sourced regional voiceover talent, coordinated contracts and managed VO recordings and audio mixes for each market, working with the audio team to integrate the recordings with the existing soundtrack.
Worked closely with the lead producer to coordinate schedules and timings for the external colour grade, supporting the wider post-production and delivery process.
Behind the scenes