Integrated Campaign - Experiential - Social & Digital
A vibrant, multi-market summer campaign for Audible, bringing the joy of audiobooks to holidaymakers across Europe. Combining a 1,800-mile experiential roadshow through France and Germany with social content and influencer partnerships, the campaign delivered over 160 assets across four European markets: France, Germany, Italy and Spain.
MY ROLE - Production Director
Supported the planning and coordination of an 11-day roadshow across France and Germany, collaborating with a France-based production partner responsible for location planning and on-the-ground logistics.
Coordinated the production and delivery of social and digital campaign assets across four European markets, managing multiple versions and market-specific requirements.
Oversaw post-production workflows, coordinating creative teams, feedback and approvals to ensure campaign assets were delivered consistently across all markets.
Managed the adaptation and localisation of campaign content, working with client teams to coordinate translations, transcriptions and market-specific approvals.
Supported the influencer deliverables by coordinating creative briefs for talent, working alongside external talent representatives who managed the creation and delivery of influencer-led content.
