Live Action - Brand Campaign - Social & Digital

A character-led campaign for Bluestone Mortgages, challenging the stigma surrounding people who don't fit traditional mortgage lending criteria. Introducing The Unlendables, the campaign used relatable characters and storytelling to turn a negative label into a message of possibility.

MY ROLE - Lead Producer

• Led the production from initial planning through to final delivery, overseeing schedules, logistics and all aspects of the shoot.

• Managed casting and talent coordination and contracts, alongside sourcing and booking the DOP and production crew.

• Led location scouting and coordinated set dressing, wardrobe and props to bring the campaign's characters and environments to life.

• Managed production budgets and resources, finding creative and practical solutions to deliver the campaign within a tight budget.

• Planned filming around the hero 16:9 film, ensuring footage and photography requirements were considered for social cutdowns and static social ads.

• Oversaw the post-production process, coordinating offline & online edits, final grade, sound mix and delivering final assets across the campaign's deliverables.