2D Animation - Social & Digital

Celebrating 90 years of AP Wirephoto, a technology that revolutionised photojournalism and transformed how the world experiences news. Using iconic imagery from the Associated Press archives, the film combines dynamic 2D animation and music-led storytelling to celebrate nine decades of visual innovation, from 1935 to 2025.

MY ROLE - Senior Producer

• Produced the campaign from initial brief through to final delivery in just three weeks, managing production schedules, creative workflows and final deliverables.

• Coordinated a creative & design team throughout the development of a clean, engaging 2D animation using client supplied archive imagery, ensuring the visual treatment remained consistent with AP's established brand identity.

• Managed production of the main 16:9 film, additional cutdowns and social formats, ensuring consistency across all outputs.

• Coordinated animation, sound mix, internal and client stakeholder reviews, feedback and final delivery within the accelerated three-week production schedule.